Why Yahoo Continues to Fall

by on 02/07/2012 in Business, SEO Blackhat, Tech

Yahoo! at one time the king of search and email, but those days are long gone. The recent executive changes at the top have made no difference. Yahoo continues to struggle and for more than just popularity among users, but functionality. Lately, the problems have escalated to the point that Yahoo has lost control of the issues at hand. Today, try loading email or moving around your email inbox, it takes forever or it does nothing. Yahoo needs to get back that swagger it once had, but for now just fix the problems with the site!Yahoo Fail

As of this writing, Yahoo email is still crawling like a snail and you can’t move emails to folders, download attachments or load the financial page. I browsed around Yahoo and didn’t see any news about an issue since 7:00 AM Central Time when the problem started.

Yahoo also needs to moderate their comment section for all their blogs and news articles. I have seen so much spam about dating services and products that it really distracts users from those comments that provide opinion and commentary. Does Yahoo even care about who’s gaming their site? This has been an ongoing issue for years and it looks like Yahoo is the new playground for blackhat SEO and unethical marketing.

What’s with the biased sports writers? You can love your team, but to bash teams you don’t like all the time will push fans away. This has been common practice with a couple of writers (not mentioning names). A writer should be neutral and write for the target audience. Put it this way, if it wasn’t for the New York sports teams, Yahoo sports writers would have little to write about.

What disturbed me this past year was when Yahoo removed site explorer. Why? It was a great tool for measuring marketing effectiveness. To many marketing professionals and web site owners it was a great tool.

My rant of the day!

Posted 4 hours after this blog was published came some bad news for Yahoo – Four Yahoo! board members including chairman leaving

16 Responses to “Why Yahoo Continues to Fall”

  1. Packers and movers Ludhiana

    Feb 8th, 2012

    Its really true that Yahoo goes down day by day. Thanks for Sharing this Informative Post.

  2. Nikolaj Bomann

    Feb 10th, 2012

    I’ve only used Yahoo once. It was to import my contacts from facebook to linkedIn. That’s the only thing i find useful. I do not use their e-mail service or analytics.

  3. jugglingart.org

    Feb 12th, 2012

    Maintaining business is also including maintaining customers loyalty. Sometimes business fall because their business start abandoned by their customers.

  4. dwarfhammies.org

    Feb 12th, 2012

    May be Yahoo fell down because they are making their platform confusing.

    • I agree – Yahoo is a very confusing site to navigate. I think they must follow the “more is better” theory of site design but that’s not always the case. Most of their main landing pages are way too cluttered.

  5. misbakhul munir

    Feb 15th, 2012

    it is bad news. lesser people using yahoo as their search engine. but i still use yahoo mail and yahoo answers.

    • michael

      Feb 16th, 2012

      I agree. I use yahoo for mail. Google is still the best search engine for me

  6. Job Martins

    Feb 21st, 2012

    You are right bro, I can’t agree less. Last week I was comparing Yahoo products to Google products like Google search vs Bing, Google mail vs gmail. webmaster tools , etc and I concluded that YAHOO is tired or they are loosing it while Google is far ahead of them.

  7. Bauholz

    Feb 22nd, 2012

    Yes this is true that yahoo is degrading its quality day by day. Its features are slow and confusing. But I don’t understand why they removed site explorer? Its really Shocking.

    • Frank Jovine

      Feb 22nd, 2012


      It was a bad move on Yahoo’s part and one that many of us SEO enthusiasts will miss.

  8. Rados P

    Feb 24th, 2012

    My opinion – Yahoo will never get back on track. And I regret that, I used them for many years, but now only for junk e-mails. I think I would be good for everyone if there would be some proper competition to Google. But neither Yahoo, nor Bing will be even close to that.

  9. Nish

    Mar 8th, 2012

    Yahoo is too cluttered and useless. They need a cleaner, leaner interface. I like their mail though, but its still far behind Gmail

  10. rainy

    Mar 9th, 2012

    I have been using yahoo for my email for years, but lately, there has been a HUGE increase of spam in my junk mail folder. What’s up with that? Is Yahoo blocking less? They keep bringing out new versions but I’m afraid to switch as the new ones may be even worse…..

    • Frank Jovine

      Mar 10th, 2012


      Yahoo has been very buggy since its new facelift and some days are worse than others. They need to revamp the company not the web site. :)

  11. Yahoo! was a great thing years back and now it is reduced to a rat!
    Its a sad thing but many could learn from their experience and protect ourselves..:) Nice post!

    Christopher | SparkWiz.com

  12. abhishek

    Mar 13th, 2012

    ya you are totally right . i think most of the people now use yahoo only for mail purpose.