Why Google Pagerank is Still Important

by on 07/26/2010 in Google, SEO

Google PagerankIt really makes me wonder why many people devalue Pagerank. Is it because they’re finding it hard to get a worthy Pagerank? I am not sure what the real reason is, but Pagerank is still important.

Pagerank is important when it comes to SEO. When the main page of your website gets a boost in Pagerank, all your sub pages linking off of it get a boost in Pagerank. I’m really confused as to why people feel the need to write off PR.

Benefits of Pagerank

  1. Most advertisers look at two score cards when deciding to advertise on a website. They look at the websites Alexa rank and Google PR. The better your scores, the more likely you will have advertisers paying you for ad placement on your website. I’ve seen links go for $1,000/mo. for a single link. Obviously the site had a PR (7) and it was a very popular TLD (Top Level Domain).
  2. The more backlinks you have, the more likely a visitor will click on your link from sites that are linking into you. This will improve referral traffic to your website.
  3. It is believed that sites with higher PR pages get indexed more often.

Note: While a link from a high PR web site will help out your PR some, it won’t help nearly as much than if this link was on a closely related web site. Also, High Page Rank doesn’t mean high search ranking.

Need a boost in PR?

You can use a simple operator in Google’s search box to find blogs that are closely related to your targeted keywords.

Operator: site:.com inurl:blog “comment” -”you must be logged in” -”posting closed” -”comment closed’ “tech”

In this case, you are trying to retrieve all blog sites that have the extension .com where you can author comments on and remove those blog sites that require you to be logged in before making comments, postings are close and comments are closed. The last string is your targeted keywords.

To find out if a blog is do-follow, download the Firefox add-on NoDoFollow. Links highlighted in blue are dofollow and those in pink are nofollow.

Related Articles
Google Pagerank Update July 20 was Minor
Google SERP Changes Affecting Organic Traffic
When is the next Google Pagerank Update?

12 Responses to “Why Google Pagerank is Still Important”

  1. Christie

    Jul 26th, 2010

    I agree, definitely, and wow, what great info at the end there! I learn something new about Google every day. Love the NoDoFollow too – will definitely add it. Thanks Frank!

    • Frank Jovine

      Jul 26th, 2010

      Christie,

      You are very welcome and I know you will like the NoFollow add-on!

  2. momo steering wheel

    Jul 29th, 2010

    Informative post… Liked the firefox add on…

  3. Maritime Lawyers

    Jul 30th, 2010

    Like you, I am confused too about valuing pagerank. Thank you for your post because it enlightens my mind about this matter. After reading your post, I can say now that I’m not hypocrite anymore about high PR and Google ranking. Thank you for providing such valuable information.

  4. Expired Domains

    Aug 1st, 2010

    Thanks for information

  5. Your point on advertisers view is really appreciative but I am confused at the bottom line! Can you explain this again: ‘it won’t help nearly as much than if this link was on a closely related web site’ ?

  6. Small Business Technology Solutions

    Aug 2nd, 2010

    The part about PR being important for advertiser is a very good point. There are only few metrics that advertisers are looking for when choosing advertising venues, and PR is certainly one of the big ones.

  7. Tony @ Android

    Aug 3rd, 2010

    Not yet for a main update. I think it should be middle of August or the end of Aug, Google will update page rank for all website.

    • Frank Jovine

      Aug 3rd, 2010

      Tony,

      I am guessing August 7, but you never know.

  8. Faust

    Aug 8th, 2010

    Next pr update might be on the end of September 30, 2010? PR update seems like a media hype – used for entertainment purposes – duh..

    • Frank Jovine

      Aug 8th, 2010

      Faust,

      I am guessing this week, but who knows.

  9. Kroonlijsten

    Aug 8th, 2010

    I think there will never come any visual pagerank anymore,
    due all the advertisings by textlinks..