Unexpected Keywords Reported on Your Blog

by on 06/09/2009 in Security, WordPress

If unexpected keywords, such as “Sex”, “Acai Berry” or keywords you’re not targeting are showing in your keyword report, this could be a sign that your site has been hacked. It can also be due to comment spam that was approved and not moderated.

You can easily find out what keywords you’re ranking for, by registering or logging in to your Google account. Once you’re logged in, go My Account and click on Webmaster Tools.

Under Webmaster Tools:

  1. Click on our new look if you haven’t seen the new version of Google Webmaster Tools
  2. Click on the site that you want to review
  3. Click on keywords to view what keywords your site is targeting. You can also view the top search queries on the dashboard to see if anything may look strange

Note: Your site must be able to be crawled by the Googlebot.

If you have a blog that is dofollow (rel=follow), make sure you have a comment spam plugin such as WP-SpamFree or Akismet. We also recommend that you moderate all comments.

Akismet: This is the most popular and has been downloaded 1,207,328 times. Akismet checks your comments against the Akismet web service to see if they look like spam or not and lets you review the spam it catches under your blog’s “Comments” admin screen. You need a WordPress.com API key to use it.

WP-SpamFree Anti-Spam: An extremely powerful WordPress anti-spam plugin that eliminates blog comment spam, including trackback and pingback spam.

What anti-spam plugin are you using?

8 Responses to “Unexpected Keywords Reported on Your Blog”

  1. Kikolani

    Jun 9th, 2009

    I have seen this happen on a few sites. It affects the categories you get Stumbled in, search results, etc.

    Keeping an eye on your keywords is a good thing, even if you haven’t been hacked. Sometimes, the keywords you are going for are not the ones that are most dense on your site, which makes your positioning on those words not so great.

    ~ Kristi

  2. Frank J

    Jun 9th, 2009


    Good point and many people just do not take the time to review their keyword performance. I love Google WMT!

  3. Jeet

    Jun 9th, 2009

    @Frank: Getting ranked for Acai berry :> Wouldn’t that make me millions ;) Kristi has a good point about tracking keywords. Best thing I like about webmaster tools is the report about keywords that you are ‘sort of’ ranking for are not getting traffic from them.

    • Frank J

      Jun 10th, 2009


      It would but if you are not targeting that keyword than why have it? You also may receive a lot of spam from Acai sellers.

  4. Ching Ya

    Jun 9th, 2009

    Thank you Frank for sharing some info regarding this. I’ve told by some blogger friends they are harassed by the comment spammers, and even got scrapped for their content that leads search engine results to malicious sites. Horrible acts people could do to our sites. Just need more internet security knowledge to boost up immunity.

    social media/blogging

    • Frank J

      Jun 10th, 2009

      Ching Ya,

      I am glad to share and hope others will learn from this article.

  5. Long Tail Keywords

    Jul 18th, 2009

    Sometimes you can rank for unexpected keywords because of your long tail keyword relevance.
    For example:
    If you query “dating sexy” as a long tail for “dating” then you can rank on “sexy” because of the relevance. Thats why it’s important to check for potential references of your long tail keywords, they may be the source.

    • Frank J

      Jul 18th, 2009

      Long Tail Keywords are important and are used by many people when searching. You are welcome for the link juice!