Bloomberg News goofed by accidentally published an incomplete version of Steve Jobs obituary over its wire service. This gave many Apple fans and investors a huge scare late yesterday.

The service quickly retracted the release, but it was a little to late as many Apple forums and social networks were buzzing over this news.

What’s even more interesting is Bloomberg’s internal notes to reporters as to who to call for comment. On the list are:

* Apple co-founder Steve Wozniak
* Jon Rubinstein, former head of Apple’s iPod division
* Heidi Roizen: venture capitalist who once dated Jobs
* A.C. Mike Markkula, the first VC to back Apple
* Larry Ellison of Oracle (one of his best friends)
* Jerry Brown California Attorney General
* Al Gore: member of Apple’s board of directors
* Bill Gates
* Bob Iger at Disney
* Eric Schmidt, CEO of Google and member of Apple’s board
* Paul Otellini, CEO of Intel Corp.
* Scott McNealy, co-founder of Sun Microsystems
* John Lassiter and Ed Catmull: Pixar-nee-Disney executives
* Guy Kawasaki, one of the first Apple evangelists
* Nolan Bushnell, founder of Atari

I have a two questions for Bloomberg:

1. What do you know about Steve’s health?
2. Was Bloomberg preparing for the worst and trying to be the first to report on the passing of Steve Jobs?

This seems kind of odd for such a huge media giant to make such a mistake.