For many web users, Search Engine Optimization is still a mysterious concept which cannot be fully grasped. Consequently, there are many misconceptions out there concerning SEO. Here are some of the myths you need to be aware of.
1. More links means better SEO
This is a very wrong assumption. It is not just about the quantity of links, but also the quality. Filling your site with many irrelevant and poor quality links is an exercise in futility. Sooner or later, Google will detect your linking strategy and subsequently, you will experience a decline in your rankings. Instead of link building, you need to change your strategy to link earning. Basically, this refers to creating valuable content which your readers would be more than willing to link to. You will need to be patient since it might take some time to accumulate a significant number of links.
2. Meta keywords enhance ranking
Many people go to great lengths to insert keywords in the meta tag. Since Google no longer ranks sites using keywords in the meta tag, this is just a waste of time and effort. However, you need to distinguish between meta keywords and title tags. Unlike meta keywords, title tags are actually vital for ranking on Google.
3. Search engines can be manipulated for higher ranking
Trying to manipulate search engines is a big mistake. There is no shortcut or trickery which can help you enhance your ranking, at least not in the long term. For instance, some people try to manipulate search engines by having hidden text on their web pages stuffed with keywords. When Google finds out what you are up to, the ranking of your site will drop automatically. In a worst case scenario, your site might even be eliminated completely from search engine results. This could have serious repercussions on your business.
4. Internal linking is not important
Many people believe that the only links that matter in SEO are external links. This could not be further from the truth. Internal links ensure a pleasant user experience and also make it easy for search engines to index your pages. Furthermore, well-designed links will improve the speed of your site significantly. A fast site will beneficial for search engine spiders as well as human visitors.
5. Images don’t have any SEO value
It is true that search engine spiders can’t ‘read’ videos and photos. However, they can read image alt tags as well as file names. Videos or photos which have proper attribution can therefore be very valuable for SEO. Take time to title them appropriately, add quotes to the alt image tags and include links pointing back to your site.
6. SEO principles work the same for all sites
You cannot apply blanket SEO tactics to all kinds of sites since each website is unique in its own way. For instance, a site which has just been launched needs a different strategy compared to one which has been in existence for 5 years. Take time to carry out some research to find out what would work best for your site. Just because a strategy worked for your competitor’s site does not necessarily mean that it will work for yours.
Author Bio: Charles Mburugu is a professional blogger who likes sharing tips for internet marketers and bloggers. Currently, he is writing for MotoCMS templates.