SEO at the Core

by on 09/07/2011 in Google, SEO, SEO Tips

You just launched your site and now you want to be rich and famous and you may go about it all wrong. The first thing most people do is try to find a way to rank high in search results in a matter of a week or two, but it doesn’t come that easy. Your site must build trust and authority to be considered in search results. The first thing you should focus on is getting your pages indexed in Google and other search engines. In time, you will begin to climb that long steep mountain that us SEO’s call SERP, (Search Engine Results Page).SEO-Tips

There are a couple of important things you should understand and I have listed them below for your reading pleasure.

SEO is Long Term

You can’t set it and forget it. This is not cooking; this is a process that takes time. SEO takes time to build upon itself and just because you reach that pinnacle (first page in search), it doesn’t mean you have completed your SEO to do list. Search engines (Google) continually making changes to its algorithm and you want to stay on top of the latest and greatest by visiting the official Google blog or the Google Webmaster forums. One day you may be on top, but the next day you can fall off page one, it happens often. Be a student and try to absorb as much as you can each day.

Adhere to Search Engine Guidelines

Google, and other search engines want to serve up the most accurate and relevant search results and they count on you to follow their guidelines. You can say we make search results better through best practices when it comes to SEO. A better search result makes for a happier search engine user. Search engines are in the business of providing users exactly what they’re looking for. If your site can’t help them do that, you won’t ever rank well. That’s why every site owner should be familiar with Google Webmaster Guidelines. These guidelines are your lifeline to implementing effective SEO for your site. You should also pay attention to the not-so-good-side of SEO called “Black hat”. You should avoid black hat like the plague as this will put your site in the sand box which means none of your pages will reside in Google’s index. If you feel your hard work is not paying off or it is moving along slowly, don’t attempt to use black hat tactics to give your site a boost or your site will be penalized.

In addition to SEO, you should familiarize yourself with social networking to build your brand awareness. You can find a lot of excellent information on the internet on how to effectively utilize social networking. One site that comes to mind is Kikolani.com, authored and owned by Kristi Hines covering a wide range of related topics including online marketing, social media, and search optimization.

SEO Resources
Google Webmaster Forums
Google Official Blog
SEO Book
Kikolani.com

7 Responses to “SEO at the Core”

  1. Stormy

    Sep 8th, 2011

    I can totally attest to this. The “quick-fixes” don’t seem to be generating nearly as many results as good old-fashioned work for me. Tortoise wins the race in the end I guess.

  2. windows addict

    Sep 10th, 2011

    This is very interesting, You’re a very skilled blogger. I have joined your rss feed and look forward to seeking more of your great post. Also, I have shared your site in my social networks!

  3. Latest SEO Tips

    Sep 13th, 2011

    Very much helpful topic sir,i like that and i want to say that i am totally agree with you.
    Thank you for hosting such a creative weblog. Your website happens to be not only informative but also very inventive too

  4. Dish on pc

    Sep 20th, 2011

    Good info.
    My blog lost the rankings recently. Hmmm……

  5. digital agency

    Oct 2nd, 2011

    Be also very careful of snake oil sales men offering you first page in google in a few months – or software which will beat google. Google has over 400 changes to its algorithm each year

    • Frank Jovine

      Oct 4th, 2011

      No one can make that guarantee, but yet people fall for it.

  6. Good advice…. now with Panda quality content is more important then ever. There are a lot of shaddy seo companies doing black hat tricks. google will punish these sites…. As this article states…. Follow the rules!