You just launched your site and now you want to be rich and famous and you may go about it all wrong. The first thing most people do is try to find a way to rank high in search results in a matter of a week or two, but it doesn’t come that easy. Your site must build trust and authority to be considered in search results. The first thing you should focus on is getting your pages indexed in Google and other search engines. In time, you will begin to climb that long steep mountain that us SEO’s call SERP, (Search Engine Results Page).
There are a couple of important things you should understand and I have listed them below for your reading pleasure.
SEO is Long Term
You can’t set it and forget it. This is not cooking; this is a process that takes time. SEO takes time to build upon itself and just because you reach that pinnacle (first page in search), it doesn’t mean you have completed your SEO to do list. Search engines (Google) continually making changes to its algorithm and you want to stay on top of the latest and greatest by visiting the official Google blog or the Google Webmaster forums. One day you may be on top, but the next day you can fall off page one, it happens often. Be a student and try to absorb as much as you can each day.
Adhere to Search Engine Guidelines
Google, and other search engines want to serve up the most accurate and relevant search results and they count on you to follow their guidelines. You can say we make search results better through best practices when it comes to SEO. A better search result makes for a happier search engine user. Search engines are in the business of providing users exactly what they’re looking for. If your site can’t help them do that, you won’t ever rank well. That’s why every site owner should be familiar with Google Webmaster Guidelines. These guidelines are your lifeline to implementing effective SEO for your site. You should also pay attention to the not-so-good-side of SEO called “Black hat”. You should avoid black hat like the plague as this will put your site in the sand box which means none of your pages will reside in Google’s index. If you feel your hard work is not paying off or it is moving along slowly, don’t attempt to use black hat tactics to give your site a boost or your site will be penalized.
In addition to SEO, you should familiarize yourself with social networking to build your brand awareness. You can find a lot of excellent information on the internet on how to effectively utilize social networking. One site that comes to mind is Kikolani.com, authored and owned by Kristi Hines covering a wide range of related topics including online marketing, social media, and search optimization.