A new online game service called OnLive is offering Games on Demand service. A subscriber will be able to play games on their TV, Mac or PC using plugins and the OnLive Microconsole for TV play.

Founded by noted technology entrepreneur Steve Perlman (WebTV, QuickTime) and incubated within the Rearden media and technology incubator, OnLive spent seven years in stealth development before officially unveiling in March 2009.

OnLive, together with its Mova subsidiary, lies directly at the nexus of several key trends, all of which are reshaping the way we think about and use digital media:

• The shift to cloud computing, displacing the limitations, cost and complexity of local computing;
• An explosion of consumer broadband connectivity, bringing fast bandwidth to the home;
• Unprecedented innovation, creativity and expansion within the video game market.

Pioneering the delivery of rich interactive media to the home, OnLive will change the way that entertainment applications are created, delivered and consumed.

To find out more visit OnLive.