If you are a webmaster, blogger, marketer or just a person looking for some quality traffic to your website then you should understand the importance of SEO. You might think that paid ads is the way to get visitors but let’s face it – when was the last time you clicked on advertisements?
The truth is that people who Google a particular keyword prefer to click on the Natural results rather than clicking on Advertisements. Are you one of us?
Paid advertisements can cost somewhere around $0.50 to $50 per click! On the other hand SEO is definitely much cheaper and targets quality visitors. Unlike paid advertisements the traffic increase does not happen overnight but requires time, dedication and persistence.
Ok fine, you are a webmaster and you know how important SEO is. You’ve created and awesome website, wrote good title tags, optimized your internal links and provided quality content. Maybe you even went as far as canonizing you website to direct to the same URL and optimized it for faster web loading.
The question is this: after all the work on SEO, why am I not getting any traffic? And why am I not indexed on Google?
The answer is simple – you’ve done a great job for On-page SEO but what about Off-page SEO? I cannot stress enough about how important off-page SEO is. Actually 75% of SEO is off-page, which means all the work you did on your website is only rated at 25%!
Off-page SEO checklist
Off-page SEO is how popular your website is on the web. Below is a checklist of all the important factors you need to do for a great job. Increase in popularity will ultimately rank your website higher on search engines and drive more traffic.
- Link Building
- Social Networking
- Content writing and submission
- Forum Posting
- Social Bookmarking
Off-page SEO is all about getting quality links from other websites. Having a backlink is like saying to a search engine: hey! See, I link to this website so I consider it to be interesting for my visitors. I also recommend it to you so you probably should check it out!
Right now you probably think that submitting your website to some directories, doing a few blog posts here and there will do the job. You are wrong – getting a link is not an easy so just keep on reading this article and find out how!
How to get Links to your website?
Directory submission is a way out; the problem is that it will take time. Apart from that, recent studies show that some directories can do more harm than good to your rank, as they provide low quality links.
My favorite way of getting a link incorporates most of the points mentioned in the SEO checklist above. I write an interesting article, submit it to a good quality website and finally promote it with the help of social networks, blogs and forums. Just don’t forget to add your link!
This is an actual real life example of how I contact webmaster to submit my article in return for a link:
Good luck with your Off-page SEO!
Author Bio: Dimitri Hrusha works for VikingPC. We are developers of VikingPCHealth anti-malware software. At work I do SEO and Web Marketing activities in general. This means that I spend a lot of time Googling, writing e-mails and browsing odd parts of the web.