Lijit Search Helps Build Your Blog Audience

by Frank Jovine on 01/15/2009 in Internet, Tech

Lijit search is like putting your blog on steroids. It can help build your blog to become the most popular source of information within your nitch. Lijit unifies your content and makes it searchable. TechJaws has been utilizing Lijit for more than a month and we are pleased with the service and results. Lijit is easy to deploy and comes with a WordPress plugin that allows you to hijack the default search, not mess with your theme or design, but have the results powered by Lijit.

• Increase searches by 2.5 – 5x
• Engage readers and raise pageviews 5% or more
• Grab the 30% of your audience that you’re missing
• Use search stats to improve content targeting and uncover reader intent

When Lijit started collecting and analyzing network data, the objective was to support its anecdotal observations that installing the Lijit Search and/or Re-Search applications created additional page views or “page lift” on a given site or network of sites. The associated hypothesis was that highly relevant Search and Re-Search impressions created additional opportunities for readers to visit more pages within a publication or within the publications network than they would have otherwise.

• Lijit increased the number of page views by 1.24% across the network
• Over 400,000 new page views and over 2.4M new ad impression opportunities were created in 30 days
• Of over 90,000 searches served by Lijit, 24,000 of the associated results were clicked by readers for a click-through rate of more than 26%
• Nearly 30% of reader traffic came from horizontal search engines, resulting in Lijit’s Re-Search application displaying over 11 million related content items
• Readers search behavior increased on average 2.5x across the network, in part due to the Lijit Search cloud functionality

Grace Boyle – Business Development at Lijit – “Traffic increase doesn’t happen immediately and depending on your blog and other external factors, sometimes the increase we see is small around 1-3%. We’ve worked with bigger blog networks such as b5media, where we closely gauged their pageview increase across their 200+ blogs in the network, all using Lijit. I’ve attached our White Paper that provides relevant information to that study and our reasoning behind the increase in traffic (see page 4 for this information on our White Paper).”

Download the White Paper

With Lijit search, you can monitor (closely if you choose to really gauge it) your Lijit stats which can give you an overtime consensus of growth, searches and traffic.

Visit http://www.lijit.com