A bounce rate is a term used in website traffic analysis. It essentially represents the average percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. If your bounce rate is 75% for example, that means that 75% of the people who arrive at your website are leaving your site without making even one click deeper into your website.
When creating your site, make sure each page within your website has a purpose. You also want to make sure that these pages are easy to navigate to so that your visitors will not get discouraged and leave.
There are other factors that increase bounce rate that get over looked:
If you have a Twitter Follow me badge on your website and a visitor enters on your homepage and clicks on the Twitter badge, this would add to your bounce rate percentage because the visitor is exiting from the same page they entered. You can prevent this from happening by adding a page within your site that has the Twitter badge, thus the visitor follows through to another page on your website. You can name that new page “Follow Me On Twitter” in your navigation area.
If you’re a blogger and you write about Science, try to find an article you have written and link to it as a reference. This is not only good for reducing your bounce rate, but it works great for SEO and Google Pagerank. It gives that page more weight as others pages within the same site are linking to it.
Generally a good bounce rate is less than 50%. This means half of your visitors are following through to other pages on your website.
A little change can make a very big difference.