Is Your Bounce Rate High?

by on 04/03/2009 in SEO, SEO Tips, Tech

A bounce rate is a term used in website traffic analysis. It essentially represents the average percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. If your bounce rate is 75% for example, that means that 75% of the people who arrive at your website are leaving your site without making even one click deeper into your website.

When creating your site, make sure each page within your website has a purpose. You also want to make sure that these pages are easy to navigate to so that your visitors will not get discouraged and leave.

There are other factors that increase bounce rate that get over looked:

If you have a Twitter Follow me badge on your website and a visitor enters on your homepage and clicks on the Twitter badge, this would add to your bounce rate percentage because the visitor is exiting from the same page they entered. You can prevent this from happening by adding a page within your site that has the Twitter badge, thus the visitor follows through to another page on your website. You can name that new page “Follow Me On Twitter” in your navigation area.

If you’re a blogger and you write about Science, try to find an article you have written and link to it as a reference. This is not only good for reducing your bounce rate, but it works great for SEO and Google Pagerank. It gives that page more weight as others pages within the same site are linking to it.

Generally a good bounce rate is less than 50%. This means half of your visitors are following through to other pages on your website.

A little change can make a very big difference.

7 Responses to “Is Your Bounce Rate High?”

  1. Kikolani

    Apr 3rd, 2009

    Good tips… my bouce rate is certainly higher than it should be, but I have begun doing more internal linking in my posts, so hopefully, that helps.

    ~ Kristi

    • Frank J

      Apr 3rd, 2009

      Internal linking works wonders!

  2. William

    Apr 4th, 2009

    I have tried something on another site I manage. I include an invitation to click deeper by asking a question with the answer on another page. In the instant case, I show an “after” photo a plastic surgery procedure and ask, “What did she look like before?” with a link to the full before and after page in the word “before”. I’m reckoning people will be interested in seeing the difference, especially site visitors that may be questioning the value of a similar procedure.

    I’ve just started tracking. It should be interesting. If it shows results, I will develop a similar idea for other sites.

    • Frank J

      Apr 4th, 2009

      William,

      That’s an excellent technique!

  3. Ds Fly Rods and Reels

    Apr 6th, 2009

    Hmm. Just so I understand correctly, you are suggesting linking to an older post in your current post? I think that’s what you are saying – that is a great idea!

    • Frank J

      Apr 6th, 2009

      Yes, I am suggesting that as a tip to improve a page that has a ranking to a non-ranking page.

  4. Share Your Ideas

    Apr 11th, 2009

    Yes my bounce rate is high………… Please tell some tips How to reduce this bouncing rate…………