Six tips for writing compelling and engaging blog content
I’ve been writing content for blogs for almost 10 years, for a company and on a freelance basis, so I’m often asked what the secret is to writing great articles that will draw a lot of web traffic. I believe that overall quality content is judged on its ability to compel and engage a readership on a consistent basis. However, that’s not all! In order to create content that your readers will relate to and want to engage with (leave blog comments, share on their social networks, and create discussions around), I’ve provided the following six tips for how to refocus your content and write great online articles…
1. Narrow your focus
With millions and millions of blogs online, you can differentiate yours from the rest by focusing on a niche topic—be it fitness, travel, sports, politics, or pets. Narrowing your focus will help you gain readers who are interested in very specific content, plus if you’re passionate about the niche you’re writing about, it will be easy to attract readers and keep them engaged.
2. Develop a distinct “voice”
Writing in your own “voice” is key to showing your audience that firstly, you are human, and secondly, that you have an engaging personality and passion regarding your blog’s subject matter. For instance, a blog that focuses on gaming can’t be written too formally or it will sound like a marketing pitch—while a blog that focuses on conservative politics can’t be filled with slang and swear words because it will turn off the conventional audience.
3. Write and post articles consistently
I’ve always told clients and I continue to do so that it’s important to be consistent with blog posts. Look at posting realistically. If you’re a busy small business owner, don’t commit to posting every day, instead post on a weekly or bi-weekly basis. The worst thing you can do is promise to post daily and disappoint your readers. It will hurt your online reputation.
4. Check your sources and do your research
A blog article, like any other article, should be carefully thought out with a beginning, middle, and end, and any statistics or claims made should be backed up by an expert source. Take the time to do the proper research. If you are inaccurate, your readers will call you out and lose respect for you if you post falsified information. For example, always seek out legitimate news sources like the Associated Press or Reuters to back up any breaking news stories.
5. Ask yourself, “Would I read it?”
That’s a great rule of thumb when it comes to blogging. If you wouldn’t read your story or find it interesting, why would your readers? The bottom line is that you care if your articles are being read, shared, and commented on, so acknowledge the importance of your audience, talk to them directly, ask them what they want you to write about—and you will get a response.
6. Use content to create a discussion
Your articles are great, sure, but the main point of a blog is to get a conversation brewing. Write content with that in mind. And if a reader leaves you a comment, see it as an opportunity. Reply to it in a timely manner and always thank them for their comment (if it’s good or bad, but not abusive). Then use the comment to continue the discussion among your readers, or if it warrants, to write a follow up blog post.
Author Bio: Caeden M MacGregor is a staff writer for Prestige Marketing, a company that focuses on internet marketing in Vancouver. Caeden has written for numerous blogs on a variety of topics ranging from guest blogging to landing page optimization.