The proper term is known as SEO, or Search Engine Optimization. Many people who are trying to achieve search engine ranking through keywords make the mistake of choosing the wrong keywords to target. How do you choose the proper keywords?
Choose a keyword phase that has no more than 4 keywords.
If you are targeting a word like “art”, you may find that you’re not ranking well for this keyword because the keyword itself is too general. Whether you are looking for your visitors to subscribe to your newsletter, download art work, or buy something from you, you want to be sure that you are matching the right offer to the right audience. What does this all mean? You are looking for targeted traffic. Instead of choosing a keyword like “art”, use a keyword phrase like “animal pencil sketches”. This phrase is more specific and not general. If someone was to search and type animal sketches, it’s more than likely your web page will come up in the search results.
Check to see how well a keyword performs by using tools.
Some tools will provide estimates on the amount of traffic your keyword can bring you. If you are targeting an obscure keyword that nobody ever uses, you may just be wasting your time and resources. Google offers a free keyword tool that will give you a good idea on which keyword phrase to choose. The tool reveals estimated search traffic, as well as the level of competition.
But don’t be over-reliant on keyword tools to help you find keywords. As a website owner, you should be very familiar with your niche. Know who your target customers are. That will help you find and locate valuable keywords that no one else would’ve thought of.
Choose keywords with a fair amount of competition. Some marketers believe strongly that keywords with little competition are easier to rank. Therefore, it makes sense to target those keywords. But if you are setting up an online business, you want to be in an active market. In other words, the best keywords are those with a fair amount of competition, but are not overly saturated.
Hope this helps and please share your opinions.