The most important metric I use when measuring my blog success is traffic from search. This metric tells me that my articles are being indexed and they are positioned high in SERP (Search Engine Result Page). If visitors are coming to your blog from search, it means they are looking for content you are publishing on your blog.
Here are a few services that provide web site ranking and analytics that are either not important or irrelevant in measuring your blogs success. I wouldn’t put too much weight into any of these services.
Alexa: Is a web analytics service that measures sites by way of a ranking algorithm based on visits and the overall popularity of a site. Alexa is not accurate for sites that are above 100K and even then, it’s not a system I would go by to measure your blogs effectiveness. Alexa provides users to compare up to 4 sites by clicking on the “Site Info” link on the home page.
Compete: Just like Alexa, this site also has a ranking system. Compete is more accurate then Alexa, but not by much. Compete also provides users to compare up to 3 sites based on unique visitors, visits and Compete rank. To get more data you will need to sign up for their Pro version which costs $199 for the intro version and up to $499 for the advanced version.
Google Pagerank: This is a touchy topic and one that many SEO enthusiasts ignore, but many web site owners and advertisers use this ranking as a gauge on how well their site or blog is performing and valued. If you go back 3 years ago, I would say Google Pagerank was the ultimate measurement, but it has lost clout over the years.
These are just a few of the most popular web ranking services that people use today to measure blog success.
There are many metrics and tools to measure your blog success, but as I stated earlier, it’s best to measure your overall traffic and how much of that traffic is from search. Other measurements that you should also focus on are;
Bounce Rate: You want to keep this percentage down as this indicates people are entering and existing from the same page. Your referral traffic can cause your bounce rate to increase especially when you share an article on a social network. Think about it – you share it, they read it, they’re done.
Direct Traffic: These are visitors who bookmarked your site or typed it in the browser address bar. These visitors are considered fans of your site and at one time they probably came for a referral or search. You would consider this a conversion, which in the marketing world is golden.
Avg. Time on Site: How long are your visitors engaged? The longer, the better, but what affects this measurement are blogs that write short articles or only serve up photo/s. The other problem is sharing a site on StumbleUpon where visitors stumble across your site and leave to move on to the next stumble (web site). If your content is compelling, your visitors may stay around longer to read other articles you have published.
Adsense: Is your blog a good earner? This is another great way to measure your blogs marketing effectiveness. If you serve up ads using Google Adsense, you can get a good gauge on how well your blog is earning and the articles that have the highest conversion of clicks.
I hope you find this article interesting and I would like to read what metrics and or tools you use to measure your blogs success.