If you are familiar with Google Trends, which lists the fastest rising searches on the web at any given hour. If you click on one of the hottest trends it will take you to a page that shows you the following information;
- Hotness – On Fire, Spicy, Medium, and Mild
- Related Searches – Search terms related to the actual term being used
- Peak – Provides the time of day when the search term was peaking
- Location – Provides information about where most of the searches are coming from
An example of Hot Trends
Check out this article I published on how Google Trends can be useful.
Google Trends has reduced the number of trends listed on the Google Hot Trends homepage from 100 to 40.
If you search Google.com and your query matches one of the top 100 fastest rising search terms, Google we’ll show a graph at the bottom of the search results page, with more information such as popularity based on the top 100, Hotness and a graph that provides information on when the search term peaked.
Google hopes that this change will improve user experience, and help users focus on the most interesting content.
Hotness is a good thing!
I don’t find Google Trends to be all that useful. It’s a fun tool to play around with, but I would never use it for my business.
I would like more details on why you don’t find it useful.
Interesting switch up and I would have to affirm that I DO find Google trends to be both useful and informative.
I think this is interesting,I will have to check it out.
Thanks Frank for always posting very informative and helpful articles.
Bunny,
I am glad to help and I always like to hear feedback on what I share.
I’ve heard so much about Google trends but I never had the chance to look for the meaning of it. Thanks for sharing this. It helps me understand further about Google trends.
If only Google divides them by categories.. this way I can find the hot trends in technology and write posts about it easily :P
Google trend is useful for me atleast in getting traffic on those topics.
I am ready for google to change the way they view all this type stuff because it seems as if people are catching on.
I have a big question. How can we use this usefully? I understand if you have a site that gets crawled multiple times daily, you could throw up a keyword specific post or if you have a hubpages account you could do the same thing to capture traffic, but is there a way to look at longer term trends like over say a month rather than just a day?
I think with that type of timeframe you may be able to capture search terms that are going to have a longer relevance then just the current days news.
does anyone have any examples of how they use this information?
Great Blog btw :)
I am familiar with Google trends. In fact I use it when I can’t think of any topic to write about. How about you? Did you find it very useful?