Google Loving Brands More
by Frank Jovine on 08/25/2010 in Google, SEO
Google made a significant change to its algorithm on or around August 20 which really benefits brand names. They are allowing one domain to have many results in the first page. These brands which are well known are dominating in SERP by a landslide. An example of this is Apple iPod. There are 7 results on the first page that all point to apple.com.
There are many web owners crying foul because they’re noticing significant drops in traffic from Google. There was one site that dropped by 80% from Big G.
Google’s blog dated August 20:
Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site:
http://googlewebmastercentral.blogspot.com/2010/08/showing-more-results-from-domain.html
I am not sure if I want to click on the same site 7 times on the first page only to be shown the same content over and over again. On the upside, Google is now serving up more relevant websites based on a search term. This may also minimize the amount of malicious sites that show up in SERP.
I know that Sears with its brands is smiling and for a very good reason, thanks to Google.
Internet Marketing For Newbies
Aug 25th, 2010
Thanks for the info. Guess we all have to stop staying small and try to build massive businesses if we want to be found.
Frank Jovine
Aug 25th, 2010
There’s still market share for us little guys.
Andrew @ Blogging Guide
Aug 26th, 2010
This is like not serving the benefit of many but to only a few. Good for the big buys out there.
Frank Jovine
Aug 26th, 2010
Andrew,
It will not really hurt blogs, but it will have an affect on small retailers competing against big box retailers.
umut
Aug 28th, 2010
thanks for the info. I think this article has so much fresh explanition.
Voitik
Aug 31st, 2010
Usefull info and good news from Google!
Anand
Sep 6th, 2010
this information is help full for me…i will be start my on website………
thanks