Many webmasters still look at this metric as a ranking value and they really need to dispel this myth. Bounce rate as defined by Google is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. In fact, bounce rate can be skewed in several ways, let’s take a close look at some facts;
- When a person searches for something on Google and they click on a search result, but then they click back to Google results only because they didn’t like the page they clicked on. This wouldn’t count as a bounce. Google would look at this as a result that had little relevance or poor quality.
- Google has repeatedly said that a “bounce” on a single page-view is a measurement that’s too noisy to use as part of its ranking algorithm.
- Sites that offer downloads get hurt the most by bounce rate; because users leave the product page once the download is completed.
- Many blogs will see higher bounce rates because once a user reads the article they found or an article that was shared via social channels, they leave from the same article page.
Bounce rate shouldn’t be used to measure the quality of a page. The indicator that means most to me is how long a visitor stays on a given web page or web site. This measurement is called “time on site”.
If you have a high bounce rate, you could say that users are finding what they want on your site and Google is sending people to exactly the page they were looking for.
Hopefully, the New York Yankees will get a few good bounces go their way on opening day.
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