Best Email Marketing Software

by on 05/03/2011 in Marketing, Software

Email marketing is cheap, effective and can be easily tracked. It’s important to always follow Can-Spam law so that your business and or website doesn’t become blacklisted or added to any of the Spam indexes. If you are selling products, services, or sending out a monthly newsletter, email marketing is the vehicle to get your information out to the people who have opted in to your offering.

As your customer email lists grow, you may exceed your email daily send limit that is stated in the terms of use by your ISP (Internet Service Provider) or email provider. If you send too many emails above and beyond what the email provider allows, it could result in penalties, such as having your account suspended or your emails will be marked as spam and will end up in your customers spam folder. You should always read the terms of use by your email provider before sending out bulk email campaigns.

Email Marketing Software for Outlook

If you have a large list of customers or a list that is growing substantially, you may want to try PoliteMail with Microsoft Outlook. This software provides many options for you to manage your email lists and campaigns more efficiently. PoliteMail is easy to use and it’s very flexible for any size business. PoliteMail is Can-Spam compliant that provides a friendly opt out solution for all email marketing campaigns. You also have the flexibility to build many email lists to target specific customers and clients.

Email Tracking Software

PoliteMail Options

  • Personalized emails
  • 1 on 1 tracking without the need of using Bcc (Blind Carbon Copy)
  • Email Metrics for tracking (Unique Open Rate, Unique Click Thru, Undeliverable, Opt-Out and Effective Rate)
  • Friendly Opt out solution
  • Hundreds of HTML templates to choose from or build your own
  • PoliteMail automates opt-out compliance by removing undeliverable addresses from your list(s).

PoliteMail V3 is compatible with Outlook 2010, 2007 and 2003.

Polite Pricing

Single software license $299 (Doesn’t include send credits)

Server Send Credits – This is the most cost effective option that allows you to send up to 100,000 emails per month (1 credit= 1 recipient). If you don’t use all of your credits, you can’t carryover your credits. You need to choose the right amount of credits that you will need each month.

Pay-As-You-GO send credits – This option is most cost effective for those who don’t send email campaigns on a monthly basis. This option allows you to roll-over your credits up to one year from the time of purchase.

More Pricing Options

Visit PoliteMail to learn more.

TechJaws hasn’t received any monetary reward for publishing this article.

4 Responses to “Best Email Marketing Software”

  1. Rolv Heggenhougen

    May 3rd, 2011

    In addition to the traditional email marketing (mass email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
    The basic idea behind wrapmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. Wrapmail is available for free at http://www.wrapmail.com and wrapped emails arrive with no red x!

  2. cmo marketing

    May 31st, 2011

    It looks like email marketing works, and it can bring some extra traffic to my website, which is positive. Thanks for telling about the software ;)

    • Frank Jovine

      May 31st, 2011

      It is definitely a great piece of software that I have used for more than 2 years.

  3. socpiter

    Jul 24th, 2011

    So, it is needed attentively to read the terms of grant you the e-mail, so as after there are problems.