Being Socially Active Wins Friends

by Frank Jovine on 09/07/2008 in Community, Internet

The fundamentals of social networking differ to other forms of online marketing. Social networking isn’t about spending money to create visibility for your web site, blog or business. It’s about participation, being part of a community and contributing to it – in essence the fundamentals of social networking are:

1. Creating Awareness – especially in the early days you must be an extremely active user
2. Developing Relationships – make contact and develop relationships with influential users
3. Creating Something of Value – only content which is fun, interesting or useful will gain visibility
4. Building your Reputation – be active, contribute to the community and avoid overly promoting your content

There are a number of social networks – and the ones that really make a difference are (StumbleUpon, Reddit, Digg and Propeller).

Each type of social network requires a slightly different marketing approach, although they all require the four fundamentals – creating awareness, developing relationships, creating something of value, and building your reputation.

TechJaws would like to thank everyone that has helped with submitting our blogs to social networks! I really appreciate it, and I will always be there for anyone that needs help.