You want to avoid using FFA (Free For All) pages and link exchange programs as most search engines, such as Google says that FFA sites are an artificial and illegitimate way to increase link popularity. Google considers “link farms” spam, and will ban your site for participating in an FFA or link exchange program.

A free for all (FFA) link page is a web page set up ostensibly to improve the search engine placement of a particular web site. There are many automated programs that will place your link on hundreds of FFA sites, hoping that the resulting incoming links will increase your ranking in Google. This is far from the truth! In fact, you could be penalized by Google. Many SEO experts do not place much value on FFAs. Here’s why;

  1. Most FFAs only maintain a small number of links for a short time, too short for most search engines to pick up.
  2. The high “human” traffic to FFA sites is almost completely from webmasters visiting the site to place their own links manually.
  3. Search engine algorithms count more than link numbers, they also check relevancy which the unrelated links on FFA sites do not have.
  4. Another drawback to FFAs is the amount of spam e-mail webmasters will receive from members of the FFA. Using an FFA can be considered a form of spamdexing.

It’s best to manually submit your website to well known and trusted directories. If you’re submitting to a directory, check the directories Google Pagerank. If the directory has a Pagerank between 3 and 9, it means that the directory has sites linking in that are relevant. The higher the Pagerank the better.

What factors make a directory worth submitting to

  1. The directory and all its pages are indexed in Google.
  2. The directory is linked from high PR pages or many relevant pages.
  3. The directory ranks for its own name or phrases which it apparently promotes.
  4. Is the directory human edited?
  5. What’s the age of the directory? The older the better. This is an indication that it has survived the test of time.
  6. A “Similar Pages” search in Google shows other directories. Lets you know if the directory is looked at by Google as a directory at all or not and to some extent lets you know if the directory has a network of other directories which may cause duplicate content, interlinking problems.

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