Author: Contributor

15 Tools to Grow Your Online Business in 2018

Running an online business can be stressful and chaotic. You may often feel as though you do not have enough hours in the day to tackle all of your professional and personal responsibilities. It may have also crossed your mind that your overhead is ballooning to an unreasonable level. While these are common issues that online entrepreneurs have, there are a few simple solutions available to you. By using the right tools for both personal and business tasks, you could potentially save time and money. These are some of the top apps and tools that may be applicable to most online entrepreneurs. 1. Google Analytics Google Analytics is one of the most popular website analytics tools in use today, and you can take advantage of a free or subscription premium version. With the information that you can glean from this application, you could potentially improve click-throughs, engagement, page rankings and more. Because your business is based online, this is a resource that is essential to bolstering revenue and efficiency. 2. MailChimp MailChimp is a scalable, free program that improves marketing efforts. Through its automation and analysis features, you can easily target the right market segment at the right time to produce more effective results. You can also automate follow-up responses, streamline your social media marketing efforts, retarget online ads automatically and more 3. Evernote Evernote can be used to...

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SEO – Where to Focus in 2018

With the growing technologies these days it has become quite essential to promote your business and get the right amount of profit which one needs for the same. In this regard, nothing can prove to be more apt than investing the right SEO. These days, companies providing SEO services have come up in providing much better results, and also help in building better traffic in the websites. As we have moved a year ahead, the optimizers of the search engines including the marketers are mainly working on the new technology that needs to be focused on. With the New Year it has become a great responsibility of the companies to face in new challenges, regarding the changes in SEO by far. Boosting traffic in the website has become one of the main works for the SEO companies in 2018. Moreover the best way of focusing SEO is having a fluid budget for yourself, by which one can outrank its competitor in the market. Besides this it should be the mere duty of the company to handle out all the unexpected changes and the penalties that are to be taken place. Opting for this SEO gives complete satisfaction among the people as it provides with a number of benefits. Despite of this making investment in it is also quite worthy, as it helps in providing the best results in 2018....

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Big Data Fad Or Real Revolution?

There are a lot of discussions about “big data”, If big data is just a fad or a real revolution. However, to some, big data is nothing but just a fad, which will be over and done about in a little while. While according to some big data is a real revolution. How and why is it? We’ll let us discuss it to you today. Nonetheless, let us first define what BIG DATA is and let us find out if it is just a fad or a real revolution. What is Big Data? Big data is a word that defines the large volume of date both unstructured and structured that overwhelms a business in everyday basis. However, the amount of data is not important but what businesses can do with the data is more important. Big data can be examined for understandings that lead to better strategic moves as well as decisions. On the other hand, the term “big data” is somewhat new, however, the act of storing and gathering large amounts of data for the eventual study is years old. This concept was already gained momentum in year 2000 Doug Laney an industry expert uttered the now-mainstream meaning of big data which is known as the 3Vs (velocity, volume, and variety). Volume Business gathers data from several sources such as social media, information from machine-to-machine or sensor data,...

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Why PPI and DPI is Essential for Graphic Designers

In the world of graphic design and web design, you would be encountering several jargons that you become accustomed to shortly, but seldom pay attention to what it means. Most of us usually try to understand the jargons in our own way by trying to figure out the manner of its use. From designers and visual creators to the iPhone salesman and amateur photographer, we hear them all say and toss the words DPI and Pixels in a very casual manner. However, how do these jargons affect the image quality and what does it signify? Unless you can find the answer to the question, you can never be sure about how to use these in design projects. The important things to consider are the medium you choose to work with and the way you would like to use the images. These factors would help to determine the appropriate size of the image and the right number of pixels or DPI. For graphic designers working with any Boston SEO company, it is essential to be conversant with the jargons related to image quality so that they can make the right selection that brings out the best in design. Pixels explained Pixel is a frequently used term in web design, which is an acronym for the word picture elements. It represents the smallest unit of a grid on which you display...

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Improving Your SEO Efforts through Email Marketing

The primary objective of approaching an SEO professional agency is to get the SEO boosted through their services.  There are three areas of concentration – Local, Regional and International. Even though the concept of marketing is the same, the strategy used for one area may differ from that of the other. How Is SEO important for website visibility? Well, the hot topic that is discussed today is SEO. SEO refers to the Search engine optimization.  SEO plays a prominent role in building up the reputation of the business.  Sometimes, even though the product/brand is of quality, due to lack of SEO, it may lose the market.  SEO, therefore, is the primary key to the visibility on the internet.  There are many websites which are never found on the browsing list.  The reason may be – lack of quality content and presentation. The movement the user inputs the details for which he/she requires information; search engine immediately provides a list of website links which contains details of the information desired.  SEO does the job of highlighting your website in that particular list of products/service the website users want to buy giving you an opportunity to increase your sales.   So, one needs to concentrate on building up SEO, and the most critical point is to retain the position.  This is where Kansas City SEO Agency plays an important role. How to...

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