Many website owners fail to understand the difference between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively.

Search engine uses spiders, known also as crawlers, to locate and collect data from web pages for inclusion in a search engine’s database and to follow links to find new pages on the Web. While directories depends on human editors, who in most cases examine every single new listing before they are added to their directory. Most major search engines these days use links from human edited directory to measure the quality of the site they index. That is why you should place emphasis on the type of website or directory you list to and how to do that effectively.

What you need to know first:

Avoid sites that claim to submit your website to 100,000 directories and search engines. These sites use automated shareware software which you can do yourself and save money. Before even considering a company to submit your website to web directories, find out if they provide you with the list of directories they’re submitting to.

What are the benefits?

Many web directories are do-follow, which influences the search engine spiders to follow the link. I call this link juice and it’s something that will improve your Google Pagerank over time. Google Pagerank measures the amount of backlinks or inbound links to a given website.

There are many companies that offer directory submissions, but one that comes to mind is Dream Submitting. They have various packages at various rates. I recommend the $325 package, as it will provide you with 3,250 links! Furthermore, it will allow you to have up to 10 variations of anchor text. That will allow you to get some great keywords in the links back to your website.

TechJaws has no affiliation with this service.