Reaching the pinnacle of organic search takes some doing. It certainly can’t be done overnight. It needs more effort and hard work than baking a pizza. So how do you achieve this major feat? Well, SEO is one way to do it.  However, to compete in this saturated online market, you should have a few tricks up your sleeve. These SEO tools are the secret weapons of an online marketer.

Here are 10 SEO tools that a savvy, as well as a newbie, should know to put their business on the charge.


This is a no brainer. Building links have become sophisticated with every Google update. But luckily, we have a tool like Ahrefs that makes the work so darn easy. Even if you don’t have any knowledge on how to pursue links, you can easily reverse-engineer your competitors link through Ahrefs huge database. If anyone has ever been on the SEO journey, they will understand the value proposition Ahrefs brings to the table. It’s a paid tool, but the ethics it brings to the table are second to none.

Screaming Frog

This is a gift of genius for technical SEOs. Screaming Frog is a desktop based application that acts like a spider to crawl your website for technical issues. You just need to paste your domain and let it do the job it’s famous for. In a couple of minutes, it will pull off all kinds of data that you can analyse. With it, you can easily check for duplicate page titles, missing alt tags, response codes, URL structures etc. This is something you must have in your SEO toolbox.

Google Analytics

If you can’t track the data then there is no point in staying in the business. Google Analytics helps you with tracking and measuring data and the most useful part of GA for me is the behaviour section. You can analyse your audience overview, the channel that generates high traffic, and conversion rates easily from this simple tool. Crafted by the leader of the Search engine itself is one of the awesome free tools on the market. You still need more sophisticated tools like Kissmetrics if you are a big agency that works with tons of data. However, if you don’t have a big business, this tool should be your go to.


By now you probably know that links play an important role in organic ranking. In 2017, you can’t even move the needle with those cheap links that you can buy on Fiverr. You have to think different than just directory submissions. You need to build a link profile based on high-quality links through content marketing as well as guest posts. This is why Buzzstream is the tool that makes outreach a breeze. It serves as a virtual assistant on finding relevant contact information and contacting the website owners on your behalf.

Google Search Console

I consider GSC previously known as Google webmaster tool as the bridge that connects webmaster with Google. As the name suggests; it’s made for SEOs. The primary focus of this tool is search and optimization. It provides analytical data set in the most straightforward way possible. You can easily check how Google sees your website and scan for any manual penalties.

Google Keyword Planner

Although Google has made it clear that they’re going to make things difficult for SEOs, Google keyword planner still acts as baseline product for keyword research.  Now you can’t exactly tell the search volume of keywords due to restriction on free users. However, you can get a list of similar keywords that has enough searches to keep your business engines rolling.


Along with AHREFs, this tool falls in my personal favorites. I use this tool more than Google keyword planner itself. This tool lets you scan through your competitors ranked keywords. This tool often provides a few hidden gems that you wouldn’t have got if you were hanging around with only keyword planner. You can also check for PPC keywords along with landing pages of your competitors making it one of the all-round competitor research tools.

GT Metrix

Google has been placing a huge emphasis on user experience. After all, UX is what brings them revenue. One of the constraints of UX is website speed. GT Metrix is a sleek tool that helps you diagnose your site loading speed and in the process offers suggestions for improvement. There are other tools as well like Google page insights, but this tool offers the stability and features like no other tools in the market.

Redirect Checker

This is another handy little tool that helps to check your website’s redirect issues with a specific user-agent. Bad redirection problems may bring unnecessary conflicts with a ranking mechanism of the website. I found that out the hard way when I moved my site from HTTP to https. So make sure every URL is passing the link juice to the right URLs through redirect checker.

Dead Link Checker

Broken links mean you are most probably leaking link juice. Identifying broken links is really easy and free with dead link checker. You simply need to place your link on the search box and let dead link checker scan through your site. It will pull out data with response codes of the dead links. You can analyse the links and make necessary corrections.

Bottom Line

When it comes to organic rankings, there are no such things as an easy route. You need to fight, crawl, and compete to reach the top of search engines.

The best thing is that you have tools in your arsenal that packs a punch.

Out of these 10 tools, which one is your favourite? Do let us know in the comments below

Author Bio

Amin Ghale is a SEO specialist from Nepal and business consultant for Web development Sydney Company. He believes in the notion that a successful business is built on the foundation of numerous hit and trial errors. He likes to consult about small businesses, SEO, and online marketing.